Generation Y refers to individuals born between the early 1980s and the mid-1990s. Also known as Millennials, they have a unique range of values that influence their selection of dining experiences:
Experiences over possessions: Gen Y tends to value experiences over material possessions, which translates to a preference for dining and entertainment options that offer unique and memorable experiences.
Health and sustainability: Gen Y is increasingly health-conscious and environmentally aware, which translates to a preference for dining options that offer healthy and sustainable menu items, such as plant-based options and locally sourced ingredients.
Technology integration: Gen Y is the first generation to grow up with technology as an integral part of their lives, which translates to a preference for dining and entertainment options that offer seamless integration of technology, such as mobile ordering and payment systems, interactive experiences, and social media integration.
Socializing: Gen Y tends to prioritize socializing and connecting with others, which translates to a preference for dining and entertainment options that offer communal seating, shared plates, and interactive experiences that facilitate social interaction.
Customization: Gen Y values customization and personalization, which translates to a preference for dining options that offer customizable menu items, such as build-your-own-bowls or pizza, and entertainment options that allow for personalized experiences, such as virtual reality or interactive games.
Value and affordability: Gen Y tends to be price-conscious and value-oriented, which translates to a preference for dining and entertainment options that offer high-quality experiences at an affordable price point, such as food halls, food trucks, and casual dining chains.
Overall, Gen Y seeks dining and entertainment experiences that are unique, memorable, and socially engaging, while also aligning with their values of health, sustainability, technology integration, and affordability.
If you need help introducing new strategies to support your business, contact the team and Alto Cibum.
