As our Hospitality business continues to evolve, two key themes are leading the changes in the way we do business.
Hospitality business will remain a multi-channel experience
The traditional hospitality experience will now allow the consumer to engage in with be brand multiple ways, Takeaway, Delivery, Catering, Retail and Digital. Businesses need to continue to service and promote various channels to allow consumers to engage more with the brand.
Consumers have rediscovered local experiences and are find comfort in familiar surrounds. Alternatively, central city precinct is struggling to re-establish day and night time populations dues to wide-ranging safety concerns.
Here are some ideas to take advantage of the evolving consumer landscape:
Look to establish partnerships with the local business offering complementary goods. The bakery can support the café; the grocer can help the café; the hardware shop could promote beer sales at the liquor shop. The combination of offers is limitless and can be developed in line with customer profiles for each service.
Consider your precinct and look to create a central brand and product where customer and see and purchase the range of products and services in your precinct. Create a destination on the Web that will allow consumers to interact with your precinct services. This could provide operators with an efficient marketing option and build awareness of the precinct.
Create Business Partners
Local customers will provide a solid business base for any hospitality business providing strong potential for repetitive business. This is an excellent opportunity to introduce a range of benefits for local to recognise their loyalty, keep them coming back and become advocates for your business. Neighbourhood discounts or complementary goods and services can be automatically offered to your community. Remember to establish a database to retain community information and record activity; this will allow you to understand better and anticipate your customers.
Cost of any delivery service can be a deterrent for business operators. Creating a delivery hub for the precinct and sharing the price of a dedicated service for your area could be a cost-efficient option and also produce a better service experience.
Create packages and combos with local services and complementary product to engage with locals and offer value. Cafes can support the Dog Groomer by providing coffee with services, or Liqour shops can support Fashion Boutique with the supply of Champagne. Continue to expand your experience beyond the shopfront.
Our local customers can provide operators with a loyal following that is sustainable and offers a considerable lifetime value to a business. Embrace this rediscovered market.