People are looking for a way to the top – ideally, via the elevator. They want some perspective, a friendly face and… a drink.
Rooftop bars are dotting skylines all over the world and people are flocking to them to break free of their four walls and enclosed spaces. What’s the driver behind their growing popularity? Perhaps it’s the views, the ambience or the outdoor environment offering a retreat from the hustle-bustle of city life.
Regardless of the potential, rooftop bars pose challenges and are always at the mercy of the weather. So before you jump straight into creating your rooftop destination be sure to consider these four crucial things.
1: Design consideration
The most important thing to consider is exposure to the elements. When planning your rooftop, consider the climate of your local area and research the best materials to withstand the weather. In most cases, using natural materials for the building and finishes is the best choice for outdoor environments as they are less likely to fade and degrade over time.
2. Creative controls
To extend the use of your rooftop and ensure year-round visitation, be sure to implement basic measures that allow control over your outdoor environment. Map out all possible weather extremes before devising solutions that allow your venue to withstand each scenario. Think fire pits and heaters for winter, shade structures and mists for summer, plus shielding coverings and wind protectors for those windy and rainy days.
3: Staying power
Offering a curated menu is a sure way to increase dwell time and keep guests onsite, but if you fail to create a comfortable environment, you will fail to attract a crowd. To really captivate visitors, look to activate clever temperature solutions that maintain both the attention and comfort of your patrons. These novel activities could include everything from a movie theatre or mini golf course in summer, to a cozy igloo or spa bath in winter.
4: It’s not just a bar
The roof top bars of the future will offer more than just a hospitality experience. In the coming years, consumers will expect venues to weave immersive experience and eco friendly practices into everyday operations. Think market gardens, glamping, basketball hoops, solar panels or even community bee keeping. If you consider both how you can enrich visitors’ lives and make the world a better place, you will future proof your venue.
The key takeout: to create a year-round rooftop destination that will captivate visitors for years to come, find clever ways to mix comfort with entertainment and sustainability.